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ADIDAS CAMPUS PRIMEKNIT
For SS14, adidas Originals introduces the classic Campus 80s with a contemporary lightweight twist in the shape of an adidas Primeknit upper. Three silhouettes are released in the original classic,...
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Sportswear Trend – with Jordan Denzél
If you haven’t already noticed most high-street and sportswear brands are really pushing the sport inspired trends and collections as we’re drawing nearer to the World Cup this year hosted in Rio,...
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adidas Primeknit Pureboost
Check out the adidas Primeknit Pureboost, the newborn baby which is the product of Primeknit and Primeboost technology love making. A very minimal design may make these look too nice to run in, but it...
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The adidas Stan Smith gets a Primeknit facelift
There are plenty of classic trainers particular to every region, but very few stand out from the pack and are timeless and superior enough to cross boundaries and transcend most taste barriers. The...
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WHITE ON WHITE – with Jordan Denzél
As LC: M is on the horizon, WeAreHQ resident stylist Jordan Denzél puts together FOUR ensembles of a prominent trend that has appeared this summer, the “white on white” look that will surely be...
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Interview: Smashing The Silence With Andy Murray
“It’s nice being home,” Andy Murray’s voice is full of conviction and confidence. He will return to the grass courts of Wimbledon to defend his title as the first British tennis player to win on his...
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Adidas Originals : Edberg ’86 – FOOTPATROL
This is long overdue and looks dope, smells dope and with this new rendition of the classic by the guys at Footpatrol, it probably even tastes dope. This well executed “Strawberries & Cream”...
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Juun.J x adidas Originals – SS15
Korean designer Juun.J is working on four Superstar 80s with adidas Originals for next year and velcro is the common theme. However, we believe there may be a couple of more additions to this...
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adidas MiZXFlux Event recap – Berlin
Last week, adidas invited us to join them in Berlin for the exciting launch of the MiZXFlux. As we have all seen, the ZX Flux range from adi has taken the world by storm. The very simple, yet classic...
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adidas Originals release the Edberg 86
For those of you who once thought that Stan Smith was just an obscure name of an adidas silhouette; 1980s tennis superstar Stephan Edberg didn’t quite get the shine Stan did off the court, I’m talking...
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